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In order to make your online demo effective, make sure you study your audience. Know as much as possible about the people who are going to be viewing your online demo, so that you can present as much useful information and examples to them as possible that is structured towards their needs. Learn what type of background they are likely to come from, their likes and dislikes, and what would make them think that your product could be an asset to their life. This will help you give a successful online demo.