May 18, 2007, Newsletter Issue #50: Keep Your Target Audience in Mind

Tip of the Week

While it is good that you are an expert in your field, those who hear your Web presentation might not understand all the facts, figures, and information that you present. Instead, keep it simple and easy to understand if some in your Web presentation audience may not be as advanced in the subject as you. Don't present too many stats and numbers if your Web presentation audience is unlikely to understand what they mean.

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Jerry Mayo