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Do not set up your video Web conference in front of a bright area or window. The bright background will create a dark shadow on you or your speaker. Place yourself and your co-workers against a solid backdrop. Don't aim any lighting towards the camera. Either use natural room light and make adjustments with the camera software, or bring in additional lighting to help brighten up the subjects that will be on camera. Avoid glare from open windows and place light in front rather than behind. A laptop light can be attached and use to help brighten up the area if you are doing your conference from a hotel room with low lighting. An additional laptop light can be beneficial for achieving good results.