June 29, 2007, Newsletter Issue #56: Have a Strong Call to Action in Your Web Presentation

Tip of the Week

If you are promoting a product, service, or company during your Web Presentation, you will need a strong call to action that motivates your readers to want what you are offering. Just like a sales letter, a strong call to action incorporated into your Web presentation will make your listeners feel the urgency in why they need to buy your product, sign up with your company, or take a closer look at your service. It will also highlight the importance and financial/emotional value that your subject offers.

When you're giving your online presentation, make sure your message is clear enough that your audience understands what you are trying to convey. The effectiveness of your call to action will determine how successful your Web presentation is.

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