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If you have a bad Web presentation, it is important to use it as a tool and learn from your mistakes. Have a way to measure your success, such as how many products you sell or how many sign-ups you receive, and change your presentation if you fall short of your goals. If you keep giving the same ineffective Web presentation over and over again, your success rate will not change. A few ideas are to restructure your speech, change the way you present your material, completely rewrite your Web presentation, or target a different audience.
|Jennifer Mathes, Ph.D.|